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Salesforce launches Einstein GPT

8 Mar 2023

World's first auto-generative AI for CRM

You only have to turn on the TV, read a news update or scroll through your social feeds and you’ll find a story or comment about AI, especially ChatGPT.


Now Salesforce has joined the likes of Microsoft by launching its own AI tool – Einstein GPT said to be the ‘world’s first’ generative AI for CRM.


Einstein GPT is a business-focused generative AI tool that can create meaningful, personalised content across all interactions – marketing, sales, service, commerce, and IT.


With Einstein GPT and real-time data from Salesforce Data Cloud, Salesforce customers can generate content that continually adapts to changing customer information and needs.


Einstein GPT in CRM:


  • Einstein GPT for Marketing: Increase engagement by generating personalised content for customers and prospects across mobile, web, email, and advertising.

  • Einstein GPT for Sales: Auto-generate sales tasks such as scheduling meetings, composing emails, add alternative ways to communicate with them, and prepare for the next interaction.

  • Einstein GPT for Service: Increase customer satisfaction by generating knowledge articles from past case notes, auto-generating personalised agent chat replies, and a natural language summary during case wrap-up.

  • Einstein GPT for Developers: Improves productivity by allowing developers to use AI chat assistant to generate code and ask questions for languages like Apex.

  • Einstein GPT for Slack app: currently in beta, this will deliver AI-powered insights such as smart summaries, provide answers on any project or topic through research tools, and write messages for customers and teams.


“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.” 

Marc Benioff, CEO of Salesforce.



You can read more about Salesforce’s announcement and how Einstein GPT will increase productivity and CX



If you have any questions or need help with your Salesforce implementation or your CRM or CX strategy, get in touch, we're here to help.

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